Our agent speaks with people across your markets.
the conversational research platform
Curiosity in, insight out.
Turning curiosity into insight at the scale of a survey.
A solo trip! What made you go for it?
“Honestly? I’d been putting it off for years.”
Oh okay… what changed, then?
“My friends kept posting theirs. So I booked mine.”
The whole study, one platform.
PRODUCT
Most research forces a trade-off: the depth of a few interviews, or the reach of a survey that misses the why. Nabel is our attempt to close that gap, and run the study end to end.
People answer out loud, in a real conversation. The agent follows up like a good researcher would, so you hear the why behind the answer, and sometimes what you never thought to ask about.
Take a look.
Design
Tell nabel what you’re trying to learn. It drafts the brief with you, turning a loose objective into a clear set of questions, with none that stray from what you set out to find.
So the interview rests on a real research design, not a blank form.
Reach
Decide who you need to hear from. Reach them through your own contacts or millions of profiles across connected panels, with hard-to-find segments sourced for you and quotas set so the mix of people matches the audience you defined.
So the people who answer are the ones you can build a decision on.
Talk
People answer out loud, in their own language, whenever the moment suits them. The agent listens the way a researcher does, following the thread, drawing out the hesitation, letting one answer open the next.
So you reach the depth a real conversation gives, at a scale it never could before.
Talk again
Rerun a study in a fresh market or a new language in minutes, or change the questions while it’s still live. Each run can build on the last.
So you can keep studying a question over time, instead of settling for a single round.
Learn
Read back the whole conversation as results, themes and insights, each pattern drawn from what people actually said, each one traced to the exact person who said it.
So every insight is one you can open up, follow to its source, and trust.
TRACKERS
Six sectors, on the record.
For each sector, a recurring study tracking how people feel, what they do, and what they say about it.
TEAM
Few words from us.
We’re Tom and Yousri, friends since high school, where we first bonded over the oldest research method there is: good conversation.
We started Nabel a few months ago.
The more time we spent in market research, the clearer it got: the best insight doesn’t come from more data, but from getting closer to people and really hearing them out. That’s the whole job, and we felt most tools had stopped doing it.
Since then we’ve pulled together a small, curious team who’d rather ask one more question than assume the answer.
We’ve got plenty of questions of our own, and we chase them in the open: the work we do for clients, the pieces we write, and the studies we run ourselves.
Read our first report about what respondents really think of market research.